The Social Organisation of Marketing: A Figurational Approach to People, Organisation... (Bog, Hardback, Engelsk)

The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets

(Bog, Hardback, Engelsk)



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The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.

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Alle detaljer

Forlag Springer International Publishing AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2017
Udgivelsesdato 03-08-2017
Første udgivelsesår 2017
Illustrationer XIII, 230 p.
Fagredaktør John Connolly, Paddy Dolan
Originalsprog Switzerland
Sideantal 230
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 230 pages, XIII, 230 p.
Mål 210 x 148
ISBN-13 / EAN-13 9783319515700