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Tourism Promotion and Power: Creating Images, Creating Identities

(Bog, Hardback, Engelsk)
Forfattere: Nigel (Cardiff Metropolitan University Morgan, Annette (Cardiff Metropolitan University Pritchard
Tourism Promotion and Power: Creating Images, Creating Identities
Forlag: John Wiley & Sons Inc

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Beskrivelse

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Nigel (Cardiff Metropolitan University Morgan, Annette (Cardiff Metropolitan University Pritchard
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-07-1998
Første udgivelsesår 1998
Originalsprog United States
Sideantal 272
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 272 pages
Mål 196 x 254 x 21
ISBN-13 / EAN-13 9780471983415