Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen (Bog, Hardback, Engelsk)

Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

(Bog, Hardback, Engelsk)
Forfattere: Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

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Beskrivelse

This book is written by Toyota’s former executive managing director and a founder of Breakthrough Thinking from the viewpoints of Toyota Thinking Habits and Breakthrough Thinking on the subject of Toyota Global Marketing Strategy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Shozo Hibino, Koichiro Noguchi, Gerhard Plenert
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 18-08-2017
Første udgivelsesår 2017
Illustrationer 1 Tables, black and white; 9 Line drawings, black and white; 6 Halftones, black and white; 15 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 184
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 184 pages, 1 Tables, black and white; 9 Line drawings, black and white; 6 Halftones, black and white
Mål 162 x 241 x 15
ISBN-13 / EAN-13 9781138059412