Trademarks, Brands, and Competitiveness
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780415635738
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Bemærk: Kan ikke leveres før jul.
Beskrivelse
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 05-06-2013 |
| Første udgivelsesår | 2013 |
| Serie | Routledge International Studies in Business History |
| Illustrationer | 15 Tables, black and white; 5 Line drawings, black and white; 15 Halftones, black and white; 20 Illustrations, black and white |
| Fagredaktør | Teresa (University of York da Silva Lopes, Paul (University of California Duguid |
| Originalsprog | United Kingdom |
| Sideantal | 270 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 270 pages, 15 Tables, black and white; 5 Line drawings, black and white; 15 Halftones, black and whi |
| Mål | 228 x 153 x 15 |
| ISBN-13 / EAN-13 | 9780415635738 |