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Truth in Marketing: A theory of claim-evidence relations

(Bog, Paperback / softback, Engelsk)
Forfatter: Thomas Anker
Truth in Marketing: A theory of claim-evidence relations
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. It demonstrates that claim-evidence relations in marketing are extremely complex, comprising factual, symbolic and context claims. Using a wide selection of engaging global examples and cases, this book sets o

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Thomas Anker
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-12-2019
Første udgivelsesår 2019
Serie Routledge Focus on Business and Management
Originalsprog United Kingdom
Sideantal 130
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 130 pages
Mål 60 x 214 x 15
ISBN-13 / EAN-13 9780367872281