Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Ad... (Bog, Paperback / softback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Reklame
  5. Filmselskaber, TV & radioselskaber
  6. Uncover the Hidden Power of Television Programming: ... and...

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

(Bog, Paperback / softback, Engelsk)
Forfattere: Kevin J. Clancy, David Lloyd
Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
Forlag: SAGE Publications Inc

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Filmselskaber, TV & radioselskaber Reklame
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

Læsernes anmeldelser (0)

Alle detaljer

Forlag SAGE Publications Inc
Forfattere Kevin J. Clancy, David Lloyd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-09-1999
Første udgivelsesår 1999
Originalsprog United States
Sideantal 244
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 244 pages
Mål 228 x 152
ISBN-13 / EAN-13 9780761915829