Understanding Branding in Higher Education: Marketing Identities
(Bog, Hardback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781137560704
- Se flere detaljer ▼
Beskrivelse
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | Anthony Lowrie |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2018 |
| Udgivelsesdato | 26-10-2017 |
| Første udgivelsesår | 2017 |
| Serie | Marketing and Communication in Higher Education |
| Illustrationer | 2 Illustrations, color; 2 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 188 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 188 pages, 2 Illustrations, color; 2 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9781137560704 |