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Understanding Sponsored Search: Core Elements of Keyword Advertising

(Bog, Paperback / softback, Engelsk)
Forfatter: Jim (Pennsylvania State University) Jansen
Understanding Sponsored Search: Core Elements of Keyword Advertising
Forlag: Cambridge University Press

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This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Jim (Pennsylvania State University) Jansen
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 25-07-2011
Første udgivelsesår 2011
Illustrationer 10 Tables, unspecified; 1 Halftones, unspecified; 56 Line drawings, unspecified
Originalsprog United Kingdom
Sideantal 298
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 298 pages, 10 Tables, unspecified; 1 Halftones, unspecified; 56 Line drawings, unspecified
Mål 233 x 158 x 16
ISBN-13 / EAN-13 9781107628366