Understanding the Consumer: A Psychological Approach
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780333660638
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Beskrivelse
It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.
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| Forlag | Palgrave Macmillan |
| Forfatter | David A. Statt |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 05-03-1997 |
| Første udgivelsesår | 1997 |
| Illustrationer | XVI, 352 p. |
| Originalsprog | United Kingdom |
| Sideantal | 352 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 352 pages, XVI, 352 p. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9780333660638 |