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Understanding the Higher Education Market in Africa

(Bog, Paperback / softback, Engelsk)
Understanding the Higher Education Market in Africa
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students’ selection process.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-09-2021
Første udgivelsesår 2021
Serie Routledge Studies in Marketing
Illustrationer 18 Illustrations, black and white
Fagredaktør Emmanuel (University of Greenwich Mogaji, Felix (University of the Witwatersrand Maringe, Robert Ebo (University of Ghana Hinson
Originalsprog United Kingdom
Sideantal 332
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 332 pages, 18 Illustrations, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9781032173559