Forventes på lager: 06-03-2020
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students’ selection process.
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 06-03-2020 |
| Første udgivelsesår | 2020 |
| Serie | Routledge Studies in Marketing |
| Illustrationer | 26 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black and white |
| Fagredaktør | Emmanuel (University of Greenwich Mogaji, Felix (University of the Witwatersrand Maringe, Robert Ebo (University of Ghana Hinson |
| Originalsprog | United Kingdom |
| Sideantal | 308 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 308 pages, 26 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black an |
| Mål | 160 x 241 x 26 |
| ISBN-13 / EAN-13 | 9780367344382 |