Understanding the Higher Education Market in Africa

(Bog, Hardback, Engelsk)

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This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students’ selection process.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-03-2020
Første udgivelsesår 2020
Serie Routledge Studies in Marketing
Illustrationer 26 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black and white
Fagredaktør Emmanuel (University of Greenwich Mogaji, Felix (University of the Witwatersrand Maringe, Robert Ebo (University of Ghana Hinson
Originalsprog United Kingdom
Sideantal 308
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 308 pages, 26 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black an
Mål 160 x 241 x 26
ISBN-13 / EAN-13 9780367344382