Understanding the Older Consumer: The Grey Market (Bog, Paperback / softback, Engelsk) af Barrie (University of Leicester Gunter
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Understanding the Older Consumer: The Grey Market

(Bog, Paperback / softback, Engelsk)
Forfatter: Barrie (University of Leicester Gunter
Understanding the Older Consumer: The Grey Market
Forlag: Taylor & Francis Ltd

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Beskrivelse

Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Barrie (University of Leicester Gunter
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-09-1998
Første udgivelsesår 1998
Serie International Series in Social Psychology
Illustrationer 20 Tables, black and white
Fagredaktør Barrie Gunter
Originalsprog United Kingdom
Sideantal 188
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 188 pages, 20 Tables, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9780415186445