Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment

(Bog, Paperback / softback, Engelsk)
Forfattere: Surja (Oxford Brookes University Datta, Sandeep Roy, Tobias Kutzewski

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Beskrivelse

This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Surja (Oxford Brookes University Datta, Sandeep Roy, Tobias Kutzewski
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-03-2021
Første udgivelsesår 2021
Illustrationer 27 Line drawings, black and white; 27 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 148
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 148 pages, 27 Line drawings, black and white; 27 Illustrations, black and white
Mål 154 x 235 x 23
ISBN-13 / EAN-13 9780367322502