Visual Persuasion: The Role of Images in Advertising
(Bog, Paperback / softback, Engelsk)
Forlag:
SAGE Publications Inc
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780803972469
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Beskrivelse
`Visual Persuasion is an interesting book on a topic that has received less attention than it should have. Messaris presents a clear picure of the functions of images in advertising' - Communications, The European Journal of Communication Research
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Alle detaljer
| Forlag | SAGE Publications Inc |
| Forfatter | Paul P. Messaris |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-01-1997 |
| Første udgivelsesår | 1997 |
| Originalsprog | United States |
| Sideantal | 320 |
| Indbinding | Paperback / softback |
| Forlag | SAGE Publications Inc |
| Sideoplysninger | 320 pages |
| Mål | 227 x 155 x 21 |
| ISBN-13 / EAN-13 | 9780803972469 |