Wine Brands: Success Strategies for New Markets, New Consumers and New Trends (Bog, Paperback / softback, Engelsk) af E. Resnick
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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

(Bog, Paperback / softback, Engelsk)
Forfatter: E. Resnick
Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
Forlag: Palgrave Macmillan

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Beskrivelse

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter E. Resnick
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2008
Udgivelsesdato 18-01-2016
Første udgivelsesår 2016
Illustrationer XIII, 184 p.
Originalsprog United Kingdom
Sideantal 184
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 184 pages, XIII, 184 p.
Mål 235 x 155
ISBN-13 / EAN-13 9781349363711