Wine Tourism Destination Management and Marketing: Theory and Cases (Bog, Hardback, Engelsk)

Wine Tourism Destination Management and Marketing: Theory and Cases

(Bog, Hardback, Engelsk)

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Beskrivelse

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g.

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Forlag Springer Nature Switzerland AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2019 ed.
Udgivelsesdato 08-07-2019
Første udgivelsesår 2019
Illustrationer 35 Illustrations, color; 8 Illustrations, black and white; XXXIX, 621 p. 43 illus., 35 illus. in color.
Fagredaktør Marianna Sigala, Richard N.S. Robinson
Originalsprog Switzerland
Sideantal 621
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 621 pages, 35 Illustrations, color; 8 Illustrations, black and white; XXXIX, 621 p. 43 illus., 35 il
Mål 157 x 217 x 44
ISBN-13 / EAN-13 9783030004361