Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth ... (Bog, Hardback, Engelsk) af P Kotler
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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

(Bog, Hardback, Engelsk)
Forfattere: Philip (Kellogg School of Management Kotler, Milton (Kotler Marketing Group (KMG) USA) Kotler
Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Forlag: John Wiley & Sons Inc

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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Philip (Kellogg School of Management Kotler, Milton (Kotler Marketing Group (KMG) USA) Kotler
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-10-2014
Første udgivelsesår 2014
Originalsprog United States
Sideantal 288
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 288 pages
Mål 237 x 157 x 25
ISBN-13 / EAN-13 9781118893814