Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (Bog, Hardback, Engelsk) af Sascha Raithel

Winning the Advertising Game: Lessons from the Super Bowl Ad Champions

(Bog, Hardback, Engelsk)
Forfattere: Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael

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Beskrivelse

Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns.

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Alle detaljer

Forlag Springer International Publishing AG
Forfattere Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 17-01-2025
Første udgivelsesår 2025
Serie Business Guides on the Go
Illustrationer 66 Illustrations, black and white
Originalsprog Switzerland
Sideantal 152
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 152 pages, 66 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783031775055