Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the ... (Bog, Hardback, Engelsk) af Jonah Sachs
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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

(Bog, Hardback, Engelsk)
Forfatter: Jonah Sachs
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Forlag: Harvard Business Review Press

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Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.

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Alle detaljer

Forlag Harvard Business Review Press
Forfatter Jonah Sachs
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 10-07-2012
Første udgivelsesår 2012
Illustrationer Illustrations
Originalsprog United States
Sideantal 288
Indbinding Hardback
Forlag Harvard Business Review Press
Sideoplysninger 288 pages, Illustrations
Mål 239 x 157 x 27
ISBN-13 / EAN-13 9781422143568