A Business History of the Bicycle Industry: Shaping Marketing Practices (Bog, Paperback / softback, Engelsk) af Carlo Mari
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A Business History of the Bicycle Industry: Shaping Marketing Practices

(Bog, Paperback / softback, Engelsk)
Forfatter: Carlo Mari
A Business History of the Bicycle Industry: Shaping Marketing Practices
Forlag: Springer Nature Switzerland AG

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Beskrivelse

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Carlo Mari
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 05-11-2021
Første udgivelsesår 2021
Illustrationer 2 Illustrations, color; 39 Illustrations, black and white
Originalsprog Switzerland
Sideantal 137
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 137 pages, 2 Illustrations, color; 39 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030505653