A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
(Bog, Hardback, Engelsk)
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783662567067
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Beskrivelse
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Forfattere | Marko Sarstedt, Erik Mooi |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 3rd ed. 2019 |
| Udgivelsesdato | 28-09-2018 |
| Første udgivelsesår | 2018 |
| Serie | Springer Texts in Business and Economics |
| Illustrationer | 109 Illustrations, color; 69 Illustrations, black and white |
| Originalsprog | Germany |
| Sideantal | 396 |
| Indbinding | Hardback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 396 pages, 109 Illustrations, color; 69 Illustrations, black and white |
| Mål | 241 x 164 x 29 |
| ISBN-13 / EAN-13 | 9783662567067 |