A Japanese Advertising Agency: An Anthropology of Media and Markets (Bog, Paperback / softback, Engelsk) af Brian Moeran

A Japanese Advertising Agency: An Anthropology of Media and Markets

(Bog, Paperback / softback, Engelsk)
Forfatter: Brian Moeran

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Beskrivelse

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Brian Moeran
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 04-07-1996
Første udgivelsesår 1996
Serie ConsumAsian Series
Originalsprog United Kingdom
Sideantal 350
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 350 pages
Mål 218 x 139 x 24
ISBN-13 / EAN-13 9780700705030