A Practical Guide to CRM: Building More Profitable Customer Relationships (Bog, Hardback, Engelsk) af Janice Reynolds
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A Practical Guide to CRM: Building More Profitable Customer Relationships

(Bog, Hardback, Engelsk)
Forfatter: Janice Reynolds
A Practical Guide to CRM: Building More Profitable Customer Relationships
Forlag: Taylor & Francis Ltd

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Beskrivelse

In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Janice Reynolds
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-07-2017
Første udgivelsesår 2017
Originalsprog United Kingdom
Sideantal 304
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 304 pages
Mål 229 x 152
ISBN-13 / EAN-13 9781138412446