Account Management Strategies in B2B Sales: Generating Customer Value and Building Su... (Bog, Paperback / softback, Engelsk)
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Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools

(Bog, Paperback / softback, Engelsk)
Forfatter: Hans-Peter Neeb
Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
Forlag: Springer

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Beskrivelse

Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales. In B2B sales today, it's no longer primarily about just solving the customer's problems and winning as much of the customer's budget as possible.

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Alle detaljer

Forlag Springer
Forfatter Hans-Peter Neeb
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2023
Udgivelsesdato 10-01-2023
Første udgivelsesår 2023
Illustrationer 79 Illustrations, color; 18 Illustrations, black and white; XV, 139 p. 97 illus., 79 illus. in color.
Originalsprog Netherlands
Sideantal 139
Indbinding Paperback / softback
Forlag Springer
Sideoplysninger 139 pages, 79 Illustrations, color; 18 Illustrations, black and white; XV, 139 p. 97 illus., 79 illu
Mål 240 x 168
ISBN-13 / EAN-13 9783658404499