Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

(Bog, Hardback, Engelsk)
Forfattere: Kenneth (Senior Lecturer in Marketing Le Meunier-FitzHugh, Tony (Director Douglas

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Beskrivelse

The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.

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Forlag Oxford University Press
Forfattere Kenneth (Senior Lecturer in Marketing Le Meunier-FitzHugh, Tony (Director Douglas
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 16-06-2016
Første udgivelsesår 2016
Originalsprog United Kingdom
Sideantal 216
Indbinding Hardback
Forlag Oxford University Press
Sideoplysninger 216 pages
Mål 237 x 165 x 18
ISBN-13 / EAN-13 9780198706632