Advances in Corporate Branding
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349957989
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Beskrivelse
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
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| Forlag | Palgrave Macmillan |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | Softcover Reprint of the Original 1st 2017 ed. |
| Udgivelsesdato | 28-04-2018 |
| Første udgivelsesår | 2018 |
| Serie | Journal of Brand Management: Advanced Collections |
| Illustrationer | XIII, 205 p. |
| Fagredaktør | John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf |
| Originalsprog | United Kingdom |
| Sideantal | 205 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 205 pages, XIII, 205 p. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9781349957989 |