Advances in Luxury Brand Management
(Bog, Hardback, Engelsk)
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783319511269
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Beskrivelse
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.
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| Forlag | Springer International Publishing AG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2017 |
| Udgivelsesdato | 28-09-2017 |
| Første udgivelsesår | 2017 |
| Serie | Journal of Brand Management: Advanced Collections |
| Illustrationer | 15 Illustrations, black and white; X, 256 p. 15 illus. |
| Fagredaktør | Jean Noel Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell |
| Originalsprog | Switzerland |
| Sideantal | 256 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 256 pages, 15 Illustrations, black and white; X, 256 p. 15 illus. |
| Mål | 158 x 217 x 23 |
| ISBN-13 / EAN-13 | 9783319511269 |