Advertising: A Very Short Introduction
(Bog, Paperback / softback, Engelsk)
Forlag:
Oxford University Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780199568925
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Beskrivelse
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
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Alle detaljer
| Forlag | Oxford University Press |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 24-06-2010 |
| Første udgivelsesår | 2010 |
| Serie | Very Short Introductions |
| Illustrationer | 15 black and white halftones |
| Originalsprog | United Kingdom |
| Sideantal | 160 |
| Indbinding | Paperback / softback |
| Forlag | Oxford University Press |
| Sideoplysninger | 160 pages, 15 black and white halftones |
| Mål | 172 x 113 x 9 |
| ISBN-13 / EAN-13 | 9780199568925 |