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Advertising and Public Relations Research

(Bog, Paperback / softback, Engelsk)
Forfattere: Donald W. Jugenheimer, Larry D. (University of Houston Kelley, Jerry (Texas Tech University Hudson, Samuel Bradley
Advertising and Public Relations Research
Forlag: Taylor & Francis Ltd

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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Donald W. Jugenheimer, Larry D. (University of Houston Kelley, Jerry (Texas Tech University Hudson, Samuel Bradley
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 28-02-2014
Første udgivelsesår 2014
Originalsprog United Kingdom
Sideantal 376
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 376 pages
Mål 195 x 236 x 25
ISBN-13 / EAN-13 9780765636065