Advertising and the Mind of the Consumer: What works, what doesn't and why (Bog, Hardback, Engelsk) af Max Sutherland
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Advertising and the Mind of the Consumer: What works, what doesn't and why

(Bog, Hardback, Engelsk)
Forfatter: Max Sutherland
Advertising and the Mind of the Consumer: What works, what doesn't and why
Forlag: Taylor & Francis Ltd

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Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Max Sutherland
Type Bog
Format Hardback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 31-03-2021
Første udgivelsesår 2021
Originalsprog United Kingdom
Sideantal 378
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 378 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780367717391