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Forventes på lager: 30-11-2004
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
| Forlag | Palgrave Macmillan |
| Forfatter | H. Kelly-Holmes |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-11-2004 |
| Første udgivelsesår | 2004 |
| Illustrationer | XIV, 206 p. |
| Originalsprog | United Kingdom |
| Sideantal | 206 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 206 pages, XIV, 206 p. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9780230217065 |