Advertising as Multilingual Communication (Bog, Paperback / softback, Engelsk) af H. Kelly-Holmes

Advertising as Multilingual Communication

(Bog, Paperback / softback, Engelsk)
Forfatter: H. Kelly-Holmes

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Beskrivelse

The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter H. Kelly-Holmes
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-11-2004
Første udgivelsesår 2004
Illustrationer XIV, 206 p.
Originalsprog United Kingdom
Sideantal 206
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 206 pages, XIV, 206 p.
Mål 216 x 140
ISBN-13 / EAN-13 9780230217065