Advertising in the Aging Society: Understanding Representations, Practitioners, and C... (Bog, Hardback, Engelsk)
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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

(Bog, Hardback, Engelsk)
Forfattere: Florian Kohlbacher, Michael Prieler
Forlag: Palgrave Macmillan

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Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

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Alle detaljer

Forlag Palgrave Macmillan
Forfattere Florian Kohlbacher, Michael Prieler
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2016
Udgivelsesdato 08-03-2016
Første udgivelsesår 2016
Illustrationer XXIII, 155 p.
Originalsprog United Kingdom
Sideantal 155
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 155 pages, XXIII, 155 p.
Mål 145 x 222 x 18
ISBN-13 / EAN-13 9780230293397