Advertising Management in a Digital Environment: Text and Cases (Bog, Hardback, Engelsk)
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Advertising Management in a Digital Environment: Text and Cases

(Bog, Hardback, Engelsk)
Forfattere: Larry D. (University of Houston Kelley, Kim (University of Oregon Bartel Sheehan
Advertising Management in a Digital Environment: Text and Cases
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Larry D. (University of Houston Kelley, Kim (University of Oregon Bartel Sheehan
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-07-2021
Første udgivelsesår 2021
Illustrationer 29 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 202
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 202 pages, 29 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and
Mål 246 x 174
ISBN-13 / EAN-13 9780367620714