Advertising Media Planning: A Brand Management Approach
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032192178
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Beskrivelse
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.
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| Forlag | Taylor & Francis Ltd |
| Forfattere | Larry D. (University of Houston Kelley, Kim Bartel (University of Oregon Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 5 ed |
| Udgivelsesdato | 30-12-2022 |
| Første udgivelsesår | 2022 |
| Illustrationer | 60 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 302 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 302 pages, 60 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and |
| Mål | 179 x 252 x 24 |
| ISBN-13 / EAN-13 | 9781032192178 |