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Advertising Media Workbook and Sourcebook

(Bog, Paperback / softback, Engelsk)
Forfattere: Larry (University of Houston Kelley, Kim (University of Oregon Sheehan, Donald W. Jugenheimer
Advertising Media Workbook and Sourcebook
Forlag: Taylor & Francis Ltd

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This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Larry (University of Houston Kelley, Kim (University of Oregon Sheehan, Donald W. Jugenheimer
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 14-04-2015
Første udgivelsesår 2015
Illustrationer 39 Tables, black and white; 10 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 380
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 380 pages, 39 Tables, black and white; 10 Line drawings, black and white
Mål 219 x 278 x 25
ISBN-13 / EAN-13 9780765640949