Advertising: strategy, creativity and media
(Bog, Paperback / softback, Engelsk)
Forlag:
Pearson Education Limited
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780273760894
- Se flere detaljer ▼
Beskrivelse
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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Alle detaljer
| Forlag | Pearson Education Limited |
| Forfattere | Chris Fill, Graham Hughes, Scott De Francesco |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-10-2012 |
| Første udgivelsesår | 2012 |
| Originalsprog | United Kingdom |
| Sideantal | 416 |
| Indbinding | Paperback / softback |
| Forlag | Pearson Education Limited |
| Sideoplysninger | 416 pages |
| Mål | 265 x 196 x 19 |
| ISBN-13 / EAN-13 | 9780273760894 |