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AI Marketing Essentials: Concepts and Practice for the Digital Age

(Bog, Hardback, Engelsk)
Forfattere: Jagdish N. Sheth, Varsha Jain
Forlag: Taylor & Francis Ltd

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AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.

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Forlag Taylor & Francis Ltd
Forfattere Jagdish N. Sheth, Varsha Jain
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-05-2026
Første udgivelsesår 2026
Illustrationer 13 Tables, black and white; 30 Line drawings, black and white; 30 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 202
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 202 pages, 13 Tables, black and white; 30 Line drawings, black and white; 30 Illustrations, black an
Mål 246 x 174
ISBN-13 / EAN-13 9781032818832