Fundamentals of Airline Marketing: Strategies for Success in a Hyper-competitive Environment
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780367178024
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Formater og udgaver
Beskrivelse
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Scott C. Ambrose, Blaise Waguespack, Laura Valenti |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 28-05-2021 |
| Første udgivelsesår | 2021 |
| Serie | Aviation Fundamentals |
| Illustrationer | 12 Tables, color; 20 Line drawings, color |
| Originalsprog | United Kingdom |
| Sideantal | 214 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 214 pages, 12 Tables, color; 20 Line drawings, color |
| Mål | 246 x 189 |
| ISBN-13 / EAN-13 | 9780367178024 |