Forventes på lager: 29-12-2023
This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.
| Forlag | Taylor & Francis Ltd |
| Forfatter | Xiaoyu Chen |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 29-12-2023 |
| Første udgivelsesår | 2023 |
| Serie | China Perspectives |
| Illustrationer | 34 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 144 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 144 pages, 34 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032669458 |