Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge

(Bog, Hardback, Engelsk)
Forfatter: Xiaoyu Chen

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Beskrivelse

This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Xiaoyu Chen
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-12-2023
Første udgivelsesår 2023
Serie China Perspectives
Illustrationer 34 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 144
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 144 pages, 34 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and
Mål 234 x 156
ISBN-13 / EAN-13 9781032669458