Augmenting Customer Retention Through Big Data Analytics (Bog, Hardback, Engelsk)
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Augmenting Customer Retention Through Big Data Analytics

(Bog, Hardback, Engelsk)
Augmenting Customer Retention Through Big Data Analytics
Forlag: Apple Academic Press Inc.

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Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.

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Forlag Apple Academic Press Inc.
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-12-2024
Første udgivelsesår 2024
Illustrationer 4 Line drawings, color; 15 Line drawings, black and white; 6 Halftones, black and white; 4 Illustrations, color; 21 Illustrations, black and white
Fagredaktør Reena Malik, Ambuj Sharma, Prashant Chaudhary
Originalsprog Canada
Sideantal 336
Indbinding Hardback
Forlag Apple Academic Press Inc.
Sideoplysninger 336 pages, 4 Line drawings, color; 15 Line drawings, black and white; 6 Halftones, black and white;
Mål 234 x 156
ISBN-13 / EAN-13 9781774917213