B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience (Bog, Paperback / softback, Engelsk)
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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience

(Bog, Paperback / softback, Engelsk)
Forfatter: Daniel D Prior
B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
Forlag: Springer International Publishing AG

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Beskrivelse

This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Daniel D Prior
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2023
Udgivelsesdato 04-04-2023
Første udgivelsesår 2023
Illustrationer 1 Illustrations, color; 8 Illustrations, black and white
Originalsprog Switzerland
Sideantal 226
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 226 pages, 1 Illustrations, color; 8 Illustrations, black and white
Mål 154 x 236 x 17
ISBN-13 / EAN-13 9783031234088