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  7. Behavioural Research for Marketing: A Practitioner's Handbook

Behavioural Research for Marketing: A Practitioner's Handbook

(Bog, Hardback, Engelsk)
Forfatter: Julian Adams
Behavioural Research for Marketing: A Practitioner's Handbook
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Julian Adams
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 04-07-2022
Første udgivelsesår 2022
Illustrationer 39 Tables, black and white; 57 Line drawings, black and white; 57 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 202
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 202 pages, 39 Tables, black and white; 57 Line drawings, black and white; 57 Illustrations, black an
Mål 157 x 237 x 20
ISBN-13 / EAN-13 9780367771317