Bernard Shaw and Modern Advertising: Prophet Motives (Bog, Hardback, Engelsk) af Christopher Wixson

Bernard Shaw and Modern Advertising: Prophet Motives

(Bog, Hardback, Engelsk)
Forfatter: Christopher Wixson



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Beskrivelse

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.

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Forlag Springer International Publishing AG
Forfatter Christopher Wixson
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2018
Udgivelsesdato 26-06-2018
Første udgivelsesår 2018
Serie Bernard Shaw and His Contemporaries
Illustrationer 8 Illustrations, black and white; IX, 181 p. 8 illus.
Originalsprog Switzerland
Sideantal 181
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 181 pages, 8 Illustrations, black and white; IX, 181 p. 8 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783319786278