Bernard Shaw and Modern Advertising: Prophet Motives (Bog, Paperback / softback, Engelsk) af Christopher Wixson

Bernard Shaw and Modern Advertising: Prophet Motives

(Bog, Paperback / softback, Engelsk)
Forfatter: Christopher Wixson



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This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Christopher Wixson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2018
Udgivelsesdato 05-01-2019
Første udgivelsesår 2019
Serie Bernard Shaw and His Contemporaries
Illustrationer 8 Illustrations, black and white; IX, 181 p. 8 illus.
Originalsprog Switzerland
Sideantal 181
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 181 pages, 8 Illustrations, black and white; IX, 181 p. 8 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783030087494