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In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data.
This text combines the teaching and explanation of spreadsheets with the essentials of finance and economics in a highly-visual, interactive and project-based approach.
An essential guide based on the authentic lectures and research on information optics, holography and MATLAB. The first to outline the incoherent optical system,... Læs mere
This open access book presents how cutting-edge digital technologies like Big Data, Machine Learning, Artificial Intelligence (AI), and Blockchain are set to disrupt the financial sector.
The book introduces new topics such as integrated business model and strategy &... Læs mere
The book delivers an elaboration of multidisciplinary concepts, examples, and practices that can be useful for researching the evolution of developments in the field.
Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics.
Economists, board members of central banks, bankers, financial analysts, regulatory authorities, accounting and finance... Læs mere
This book considers the effects of COVID-19 on accounting, particularly with regard to the role of artificial intelligence in accounting in the post-pandemic business environment.
There seems to be a consensus among business scholars and stakeholders that the continuous embrace of change and transformation of business models will assist businesses to sustain a long-term competitive advantage.
The studies discussed here seek to extract finite state models corresponding to goal models with the help of model... Læs mere