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I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the... Læs mere
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"Decide to Succeed" describes how leveraging risk management processes and tools can significantly enhance decision making and intelligent risk taking. With these tools, management will... Læs mere
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Direct Leadership is for the leader who wants to excel in the day-to-day leadership of his/her team. The book spells out exactly what you need to deliver when you're entrusted with... Læs mere
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The World’s Greatest Service: Lead yourself and your team to Success! “Thrill factor included” If you are looking for: Stronger employee commitment Higher guest satisfaction... Læs mere
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Doing business in the US is challenging and exciting. The size, wealth, and diversity of the American market is hard... Læs mere
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Hvis du mangler inspiration til alternative måder at lede projekter på, så hjælper denne bog dig med at udvikle din egen "opskrift" på... Læs mere
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This LL.M masters thesis is a Negotiation and Dispute Resolution case study that offers new knowledge in regards to: The concept of a strategic negotiation campaign The... Læs mere
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The book includes: - Inside The Restaurant - Online Marketing Tips for Restaurants - Social Media Marketing for Restaurants - Starting... Læs mere
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Traditional marketing is dying. It’s getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring. In... Læs mere
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Satisfied customers are good — but not good enough! Going from customer satisfaction to customer loyalty requires a deeper insight into the mechanics... Læs mere
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This is the ultimate documentary credit handbook for the person that want an easy and safe way to a successful documentary credit transaction without having... Læs mere
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„Yes, we have made a new strategy ... But we can’t remember where we put it.“ That is the honest comment from a senior executive, I met recently. History repeats itself. Fortunes are... Læs mere