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This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.
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This book presents the latest biomechanical research about how to hit a ball (or puck) for optimal performance and safety. Included are chapters for... Læs mere
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Bringing together leading experts and scientists, the book emphasises the current understanding of the underlying mechanics associated with sport... Læs mere
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Research Methods in Sports Coaching is a key resource for students and scholars completing research into sports coaching. This revised edition places emphasis on... Læs mere
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In this revised edition of Isokinetics: Muscle Testing, Interpretation and Clinical Applications, a group of international experts cover the main developments that have taken place in the field of isokinetics.
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In this revised edition of Isokinetics: Muscle Testing, Interpretation and Clinical Applications, a group of international experts cover the main developments that have taken place in the field of isokinetics.
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Applied Psychology Practice in Professional Sport is the first text to draw directly on psychological work delivered over many years to individual players and staff inside English Premier League Football as well as other professional sports, such as cricket, tennis, and golf.
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Applied Psychology Practice in Professional Sport is the first text to draw directly on psychological work delivered over many years to individual players and staff inside English Premier League Football as well as other professional sports, such as cricket, tennis, and golf.
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Discover how exercise transforms the body using vivid visuals, animations, and interactive tools that bring scientific insights to life. Updated research illuminates... Læs mere
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Showcasing the Optimal, Maximal, Incremental and Threshold (O.M.I.T.) and Accelerate the Curve (A.T.C.) models, this book... Læs mere
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Showcasing the Optimal, Maximal, Incremental and Threshold (O.M.I.T.) and Accelerate the Curve (A.T.C.) models, this book... Læs mere