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Now in a fully revised and updated second edition, Managing Sport Development is a complete introduction to sport development, covering key concepts and theory, as well as best practice in the management, implementation and evaluation of sport development programs.
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This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.
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Now in a fully revised and updated fourth edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events at all levels, from smaller local events to mega-events.
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Now in a fully revised and updated fourth edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events at all levels, from smaller local events to mega-events.
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This is the first book to explore in depth the topic of Mega-Sporting Events (MSEs) and human rights, offering accounts of adverse human rights impacts linked to MSEs while considering the potential for promoting human rights in and through the framework of these events.
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This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming... Læs mere
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Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends... Læs mere
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Across a set of broad and probing chapters, this book offer insights into some of the historic and contemporary challenges that sports have... Læs mere
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Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corporate finance and add the fun in, presenting the subject in a way that is simple to grasp and easy to digest.
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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
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Discover a dynamic approach to sport finance that links practical financial strategies with the vibrant $500 billion industry. Learn to tackle budgets, boost revenues, manage risks, and... Læs mere
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Modern sports rely on data-driven insights to shape strategy, coaching, and training. Employing a seven-step model from defining objectives to data presentation, this... Læs mere