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This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League... Læs mere
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This book presents an overview of three dimensions of passion and offers a new frame to contextualize exercise addition. The work addresses the misinterpretation of certain aspects of training (e.g., intensity, frequency, commitment) often related to addiction.
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Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills... Læs mere
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This book examines contemporary issues of security at sports mega-events (SMEs). It focuses on the 2020 UEFA European Football... Læs mere
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Action sports have undergone dramatic growth, commercialization, and institutionalization over recent decades. This book uncovers the social, political, economic and organizational dynamics of their professionalization.
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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and... Læs mere
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Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of... Læs mere
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This book brings together a team of scholars from across the globe whose research addresses the complex relationship between community sport and social inclusion.
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This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer... Læs mere
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This is the first book to look closely at the concept of ‘risk’ in elite and professional football from a social scientific perspective. Drawing on the wider... Læs mere
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This is the first book to focus on the interrelated issues of social control and disorder in football. It shows how the ‘beautiful game’ illuminates our understanding of the mechanisms and techniques of social control and regulation in contemporary societies.
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