Integrated Marketing Communications in Football (Bog, Paperback / softback, Engelsk)
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Integrated Marketing Communications in Football

(Bog, Paperback / softback, Engelsk)
Forfatter: Argyro Elisavet (University of Bergamo Manoli
Integrated Marketing Communications in Football
Forlag: Taylor & Francis Ltd

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This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Argyro Elisavet (University of Bergamo Manoli
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 29-01-2024
Første udgivelsesår 2024
Serie Critical Research in Football
Illustrationer 6 Line drawings, black and white; 6 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 148
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 148 pages, 6 Line drawings, black and white; 6 Illustrations, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9780367690649